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CASE STUDY
LMAO FESTIVAL
Marketing Campaign
Off Screen Approach
Company Background
LMAO: Laugh More and Often is Birmingham’s premier comedy festival, bringing together the biggest names in stand-up, sketch, and improv for a weekend of pure hilarity. Held across multiple city venues from April 21–23, the festival is sponsored by the UK’s leading comedy channel, Laughter Foundry.
Challenge
Unifying a diverse, city-wide comedy festival under one visual identity meant creating something bold, inclusive, and easy to connect with—without losing the energy and unpredictability of live performance.
Goal
Design a standout identity that feels fun, welcoming, and accessible—bringing the festival’s Brummie spirit to life across every platform and touchpoint.
Target Audience
Comedy lovers of all kinds—curious newcomers, devoted fans, and performers alike.
Brand rollout