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CASE STUDY
KOKO
Company Background
Founded by former chemical engineer Afet Kaya, this chocolate company was born out of a personal pursuit for dairy-free chocolate that didn’t compromise on flavor. Inspired by her Turkish roots, Afet used her scientific training to develop a healthier, plant-based chocolate alternative that balances indulgence with well-being.
Challenge
Capturing Afet’s scientific curiosity and cultural roots required a thoughtful, unconventional approach. The brand needed to stand out in a saturated market while feeling handmade, approachable, and unique—something that would resonate with an audience drawn to design and storytelling.
Goal
Elevate the everyday chocolate experience into something truly memorable that's good for the planet as well as the consumer.
Target Audience
Design-conscious creatives of all disciplines who seek out quality, craftsmanship, and aesthetic appeal.
Research
Community Icons: Cats in Turkey
Cats hold a special place in Turkish culture where they are known to be well-cared for and even have a unique status as community pets. Some view them as protectors of homes and even symbols of luck. They are welcomed in various public spaces and are often seen as part of the local community.
Designing for the Discerning Eye
This audience values creativity, intentionality, and emotional connection in the products they choose. A chocolate bar designed for them isn’t just a treat—it’s an object of beauty, a story, and a moment of joy.
Brand Concept & Development
Informed by my research and ispired by Turkish culture and a design-savvy audience, I developed an illustrative, story-driven brand. I refined this through naming exploration, story development, moodboards, website wireframes, and logo sketches to build out the brand and packaging system.
Feeding your curiosity celebrates the inquisitive spirit shared by cats, creators, and the scientist-turned-chocolatier behind the brand. Inspired by the founder’s Turkish roots—where cats roam freely—each dairy-free bar pairs rich flavor with playful, collectible illustrations. Designed to charm art lovers and feline fans alike, this chocolate invites exploration, indulgence, and a little everyday wonder.
BOLD
JOYFUL
WHIMSICAL
Brand rollout
