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CASE STUDY
ZEN MOMENTS IN KYOTO
Editorial
Responsive Web Design
Branding
Company Background
Serene Pathways is a modern travel company dedicated to curating thoughtful, enriching tour experiences that go beyond the usual sightseeing. Founded by a team of seasoned travelers, the company offers a range of destination tours designed to reveal the authentic spirit of each place. With the recent addition of Kyoto to their offerings, they’re looking to promote and sell these new tours through a fresh, engaging presence.
Challenge
Promoting new tours in a city as culturally rich and visually iconic as Kyoto comes with the risk of falling into clichés. Serene Pathways needed a way to communicate the depth and variety of their Kyoto experiences without reducing the city to familiar tourist tropes.
Goal
Design fresh, modern digital and print experiences that make discovering and booking various Kyoto tours seamless and engaging. The aim was to reflect Serene Pathways’ thoughtful approach to travel through a clean, intuitive experience.
Target Audience
Cultural explorers who seek to immerse themselves in the local heritage, history, art, and traditions of a city.
Brand rollout